Promotion of websites selling or service is often limited by the lack of ability to expand the list of keywords. Web site segments are optimized for trade or transactional requirements, but the range of interests targeted to the audience is not limited to just the desire to “acquire” and “choose”.
Let us recall the Sales Funnel, otherwise the approach of the buyer from the appearance of difficulty to the conclusion of the acquisition. In numerous variants, a person meets with a task, he does not immediately come to the thought, what needs to be directly acquired or chosen to solve the problem.
The first stage of the Customer Journey is diagnosing. A possible consumer begins to characterize his own problem in a search engine and searches for optimal descriptions on the Internet.
At this period of sales funnels, the target public is able to be attracted according to extremely informative requests related to descriptions of user difficulties and the diagnosis of user “diseases”.
In this case, the company's blog can help implement the effective development of the website according to a wide range of informative requests.
The next stage - a blog can work as a mechanism for direct conversion of visitors, who are interested in gratuitous information, into buyers who explore the requirement of purchase.
The third stage - is it possible to believe this supplier? If the user is aware of what he needs, the stage of searching for a trusted, not dangerous and profitable supplier or trader begins.
How can a corporate blog help in this case?
Very easy, through the publication of guest posts and custom content. Numerous customers who have received favorable or negative experiences from interacting with the company have the desire to share their own emotions with other people.
This distinctive feature of the narrow consumer action may be turned into the necessary mechanism of commercial formation.
When planning the formation of websites for a commercial, you should consider providing the resource with a comfortable list of possibilities for publishing reviews, explanations, questions, and every other user buyer.
This will enable the company at the same time to purchase at the same time a number of discounts.
The company's website is filled with free unique content.
The degree of trust and devotion to a targeted audience increases.
The interest of potential buyers is increasing - the company almost always sorts out the responses during the selection and pre-purchase.
The administration of the company is informed in time about the shortcomings, shortcomings and other problematic places calling for remediation.
And yet, a collective blog is a great chance to make and regularly improve internal linking, which will give you the opportunity to increase the depth of viewing the website, increase the number of pages viewed from the session and extend the interval of customers to the website, reduce the failure rate of viewing.
In addition, the company's blog over time can help create the foundation of stable visitors, which have the direction with the period to transform into stable buyers. Continuous consumer is one of the “dreams” of a significant commercial. If a single consumer makes acquisitions in a store or orders for service for numerous years, the price indicator for attracting a buyer is repeatedly removed. Investment in advertising and management is reduced, and income increases.